What Are Video Bumpers?

ByGarrett Carter

Video bumpers are the short intros and outros that surround many of the videos that you see on Youtube, Instagram, and Tiktok! These bumpers are usually a simple animation that shows your logo to your audience before and after they watch your video.

MYMA video bumpers

Why Are Video Bumpers Important?

Video bumpers are important because, in the viewers’ mind, they help attach you and your brand to the content that the viewer is consuming. Even if all other aspects of your video are on point, the list of things you did right will not matter if the audience never properly realizes it was you who made the video!

Ultimately, video bumpers help your audience clearly understand that the video is yours! Video bumpers are great for your brand recognition!

Why Are There Bumpers for Both the Beginning and End?

For the same reasons mentioned above about why video bumpers are important, it is just as important to mention why they are necessary to have at both the beginning and end of your video!

If the viewer gets hooked at the beginning of your video and then instantly is shown your brand logo, colors, and fonts, then that is a win! Let’s say the bulk of your video is also perfect and that the viewer makes it to the very end of the video and is glad that they watched it — wouldn’t you want to remind the viewer who they can come back to for more content like what they just enjoyed? Of course you would!

Compelling Video Bumpers With MYMA

At MYMA, we will create high quality video bumpers for you and your individualized content! The bumpers that we create will help your brand recognition and viewer loyalty sky rocket.

In order for My Marketing Assistant to create video bumpers for you, we will need a few pieces of information.

  • What video you want bumpers for
  • Your brand colors, fonts, and logo
  • What platform you want the video to be on
  • Any additional relevant information

Once we have this information, our team of marketing professionals will begin working on your video bumpers!

Have questions or want to get started? Contact MYMA today!